Charles Darwin, once rightly pointed out, “It is not the most intellectual of the species that survives; it is not the strongest that survives, but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.” The travel business is going through its shares of highs and lows for quite some time now. But as an entrepreneur who has put in all the efforts to build the stature that your company is today, are you ready to go with the flow of this volatility? Or are you determined to adapt to the changing travel ecosystem for making your business successfully sustainable?
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Easy Ways to Grow A Business
As Steve Jobs once said, “The smallest company in the world can look as large as the largest company on the web.” With this article, we aim to suggest to you 7 easy ways to grow a business in the travel industry along with quotes of business stalwarts so read on.
Build Your Brand Presence with Social Media Pages & be Active:
The first thing and no-extra-cost-included step to building your travel businesses’ presence online are to set up social media pages on key websites like Facebook, Twitter, Instagram and YouTube. To start with one can go with simple yet regular posts. The brand posts can be about your brand, beautiful pictures posts inspiring viewers to travel to a particular destination and of course, woo the viewers with discount deals and ongoing offers.
Consider Selling via Website:
The next thing is setting up a website or a mobile application of the brand from where you can sell flight tickets, do tour bookings, holiday package bookings, hotel bookings and more. This step is usually done by medium to large-sized travel agencies. On the same website, one can also add a blog section for informing about different destinations and cross-selling products & services to the customers. Smaller or start-up travel businesses can also do the same for scaling up. However, we recommend you check the norms for selling through an e-commerce website under the GST HSN code. Check if a new registration needs to be done other than the simplified GST compliance that your brand must have got already with respect to offline sales.
->>For a clearer understanding of income tax regulations for small businesses & start-ups, you might also want to read this.
Foray on e-Commerce Platform with Your Travel Products:
If you are a travel business that is already doing steps 1 and 2 to take leverage of the internet further then this step can certainly help you. This is one of the easy ways to grow a business. There has been an increase in the number of people travelling to a variety of destinations and not just a few clichéd touristy ones. Lately, in India and across the globe there is also a rise of people inclined towards travelling for indulging in adventure sports, camping, hiking and more. So why not grow your travel business by diversifying into selling products useful while travelling under your brand’s name! Talking about e-commerce, today there are many websites like Amazon, Flipkart and more that encourage start-up businesses and entrepreneurs to sell their products through their platforms. Selling through e-commerce portal under GST HSN code can help you reach a huge number of customers and surely make way to double your profits.
However, everything is not as simple as registering yourself as a seller on a big e-commerce portal like Amazon or Flipkart. For online selling through e-commerce portal under GST HSN code, an offline seller under INR 40 lakh annual turnover and engaged in intra-state sales has to obtain a GST Registration to sell online. While offline sellers under INR 1.5 crores annual turnover and intra-state sales will not be able to continue with simplified GST compliance if they want to sell online. Further, according to the current GST norms, online sellers are required to register in each state where inventory is held. For each of these registrations, furnishing 12 documents makes it a complicated process.
->> Check the Revised GST registration rules like for selling through e-commerce portal under GST HSN code<< here
We sincerely recommend and wish that the government makes GST compliance simpler for start-up online sellers. This will not only increase GST and income tax collections but will also increase its control, transparency and efficiency of collecting taxes while promoting budding entrepreneurs & start-ups.
Learn from them Sharks in the Business:
If you are one of those travel business owners who have your doubts about the big players already in the business then it’s best to follow the advice of Amazon founder, Jeff Bezos. He once said, “We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.” We think that in addition to market research that you might already be doing, observing and analysing your competitors is one of the easy ways to grow a business. It will also inspire you to find the gaps and address those with novel products. This way you can limit your failures and still make a distinctive mark in the industry.
Hire Wisely and Invest in Your People:
As a start-up or a growing travel business, it is important to do hiring slowly. Quite understandably, if more number of employees is there then more will be liability of paying for salaries too. Being optimistic about the progress of your business is good but one should never be over-optimistic and take decisions like bulk-hiring in haste. Jack Ma, Alibaba founder says, “We are never short of money. We lack people with dreams, who can die for those dreams.” As a travel business aiming to grow big, a careful selection of people with similarly aligned goals and the same sincerity in working hard is crucial. Once hired, being open to their viewpoints will certainly give way to constructive brainstorming about the way forward in scaling up the business.
Build a Relationship of Trust with Customers
Travel and tourism is one industry in which word of mouth publicity can make or break the business. While online selling through e-commerce portal under GST HSN code or even via your website it is important to provide a great product and seamless service. Travelling is largely an experiential activity and all it takes to retain a customer and ensure he trusts your company is to give the customer a happy experience. Every happy customer will add up as a repeat purchase. This is another easy way to grow a business and one can grow a community of loyal customers who will buy your products or services again and again. We completely agree with Milton Hershey founder of the famous chocolate brand Hershey’s who believed that giving the customers’ quality is the best kind of advertising. Review of your products or services from your repeat customer can also be used for building a trustworthy brand image and goodwill.
Think about giving Value Added Services
We are in such a high-speed digital era where at a click of the mouse one can have innumerable companies providing similar products or services. This is also true for a travel business that is into online selling through an e-commerce portal or through its website. So giving a value-added service or two to customers will work as a differentiator for your brand. Information regarding this can be given to the existing customers in the regular email newsletters. In contrast to this, for prospective customers, the travel business owner can make use of its social media pages.
I have covered 7 easy ways to grow a business here. Hope this article helps meet your goals of growing your travel business, increasing profits along providing stability to business.
Bookmarking and sharing this post with my friends who are venturing into setting a travel biz. Thank you for this informative post. #ecommercebuildseconomy
Every business must have a website- best way to reach larger audiences.
Agree with you ,these tips not only helpful in travelling business but also in another businesses. Promotion is needed in every business.
Building trust is key to successful business, rightly said ??
Value added services- insightful point. Thank you.
Loved these steps. Very useful.
Investing in people is something we may underestimate, but is really important.
A very useful post for travel business owners. Thank you!
The past years have been very difficult for the travel industry. No one was going out so the businesses took a huge hit. This is a useful post.
Good to know that there is a way out for people who are running a business in the travel sector.
Ecommerce website are truly saviours for a lot of sectors and many entrepreneurs.
Building a great relationship with the customer ensures they come back in the future.
It’s essential to take help of social media and shout out loud about all your travel schemes
Travel business has been affected a lot. It’s the right time to uplevel it now
Great tips to help travel business grow again. I am happy I found your post today
I am going to share these valuable tips to my travel bloggers who own their own travel businesses
Investing in people is something we may underestimate, but is really important..
Building a relationship with your consumers is very important step, especially in the travel business.
I loved the idea of giving value added services to your customers.
I didn’t realise that even travel business can sell their products/experiences on e-commerce platforms, wow!
Travel businesses have suffered more severely than any other during the pandemic. This is a very useful article.
These tips are very important to follow if you want to flourish your travel business once again
Travel businesses have suffered more severely than any other during the pandemic. This is a very useful article.
Since ny husband works for the hospitality indistry, I know how the recent situation has affected the travel industry. I really like how you have jotted down every important point related to travel biz.
A social media presence has become essential for brands these days. One must understand what kind of content their audience wants to see.
Great tips to help travel business grow .Building a relationship with your consumers is very important step.
The pointers are really nice and helpful. Nowadays every person uses social media and its a great platform to grow your business.
E commerce sites are time saving and hassle free. It gives great deals that saves money too. Very informative article and so true that e commerce is the new future.
Worth sharing this article with my travel blogger friends. The travel industry is not only one of the largest in the world, but it also includes a wide range of business types and customer needs. Social media has become essential for brands these days.
Very good points shared. Learning from the sharks and understanding how they work is very important. And exploring social media and e-commerce platforms is the best way to get clienteles.
Travel and tourism industry has been affected a lot due to the pandemic. Surely now that the world is opening up to travellers, E-Commerce could be the best way to market the business for this industry. Very useful article.
Building up a business is definitely a mammoth job but these are really great pointers. Will share your article with a relative of mine, that couple has set up a startup and they really need a boost in this non travelling COVID period.
This is such an enlightening article. I never thought travel business has modernized so much. We need that especially in these Covid times.
Social media has made travel popular than it already was. A travel business with good online presence is sure to have a good head start and will surely work well.
wow..such great pointers. creating your brand image is the key in growing business and yes as we know customer is the king so after sales revies is very vital for satisfied customers. digitization is the only way to expand your business and get more visibility.
These are very helpful and must follow tips to follow if you are in a travel business. In-fact a lot of principles could be applied to other businesses as well.
Great post for travel business .Building a relationship with your consumers is very important step.
I have different experiences with travel businesses and the points you have mentioned are adopted by very few and those adopt them goes on to the next level and become a shark in the industry.
These are great tips to grow not only travel business but it is equally helpful for any kind of business. ecommerce is one of the way in recent scenario to reach out new people and expand the existing customer base.
Some of the points are really nice and relatable. Saving this post for future reference as I may need to check it again.
I like your pointers. It looks so easy to start a travel agency. But i have seen many people not understanding the concept of starting slowly. They want the fancy things to show (which of course costs money) and then the losses come by suddenly.
Well documented list of pointers to be followed by someone who is new to Travel business or people looking to expand in this category .
Great tips. E commerce is a pretty saturated market today. To stay on top of the game and continue to be relevant it is important to watch the competition and provide value add.
These are really very very important and useful points for a travel business. Thanks for sharing ?
Brilliant post! I learned a lot from your post. Thank you for writing such an informative piece. I have bookmarked it and shared it with my network..
Investment options and investing in social presence and website is utmost important. I hope people realise and use this blog to their advantage
Lovely points for startups and entrepreneurs because these points are really true for all business owners and it really help them to grow their business double up.
These points definitely would help people who would want to venture into travel business. Love the insights shared that help motivate them too
Growing business online via website is a great opportunity for all. And yes building relationships is good and adding a value added service helps to reach more customers.
The travel industry got hit really hard during the pandemic but it’s true only those who can adapt to the change can survive. This article will be so helpful for people who are looking for ways to grow their travel businesses. Very well written.
Being a new entrepreneur I have been looking for ways to improve my business. Your tips are very helpful
Building trust with customers and staff alike is a great way to improve everything – from culture to revenue. Wonderfully put.
Some excellent tips for growing a travel business I like how you mentioned about learning from the big names in the field