Our first up & close moment with Morris Garages was in 2011 when we visited Udaipur’s famous Vintage Car Museum. Here, at least a few MG Vintage cars can be seen including MG ZB Magnette (1956).
Morris Garages better known as MG Motor has a nine-decade-old history. After starting in 1924 with ‘Old Number 1’ the legendary car company rallied to make its mark in the automobile industry with its path-breaking cars one after another. Popularly referred as India’s first Super Star, actor, Rajesh Khanna had MG Sports Car back then. The soon to be launched MG Hector in India is yet another future ready addition under the MG Motor’s label.
USP of MG Hector being India’s first ‘Internet Car’.
In this era of Smart gadgets, a smart car enabled with the internet like MG Hector is the need of the hour. There are not just one or two partners who have contributed to making MG Hector an Internet Savvy Car. Companies like Microsoft, SAP, CISCO, Adobe, Nuance, TOMTOM, Gaana and more that are leaders in their respective fields have channelised the technical know-how and more to make iSmart.
MG Hector has iSmart which is a comprehensive answer to almost all the requirements that can affect a driving experience. The hardware of the same is in the form of a vertical 10.4″ head unit. The unit has an embedded sim powered by Airtel which is also 5G ready. Cisco’s Jasper platform forms the backbone of this iSmart unit so that it has connected mobility all the time. This enables remote operations and vehicle function. There is also a provision of latest updates (OTA) time and again just like what one has in smartphones. Cybersecurity and data protection will be handled by Microsoft.
Say, Hello MG!
Ever imagined a beautiful voice helping you with navigation or assisting you for turning on the air conditioner or opening sunroof? With the help of Nuance, iSmart of MG Hector has an AI based voice assistant that allows almost 100 voice commands related to car driving experience. The AI is also enabled to perceive different pronunciations and the style of sentence formations. Cool isn’t it!
Improved Possibilities of Getting Help During Accidents via iSmart:
God forbids but in high impact accident cases when the airbags are deployed, iSmart placed in MG Hector sends an automatic E-Call to the stored contact number to be used at such times of emergencies.
Morris Garages is known as a car manufacturer that packs features in a car for both luxury and functionality sake. So in MG Hector too, the iSmart provides services like real-time navigation powered by TOMTOM, concierge services via Pulse Hub, preloaded Gaana App for listening to music while on the go and more.
Connect Your MG Hector with Smartphone:
MG Hector owners can download the iSmart App for their smartphones. The mobile application will act as instant gratification for the owner with respect to details like locking the car or unlocking from a distance, switching on the air conditioner prior to driving away in the car on a hot day, geographic security of your loved ones, speed alert and more.
360-degree Ownership Experience to an MG Motor Customer:
Close to the vision of the brand Morris Garages, the Indian operations are pursuing to make Pre-buying and Post-buying experience of a customer better with the help of Adobe and SAP. The solutions provided by these companies taps and remembers customer preference right from the point of enquiry. Dealer network to car service alert all is indicated to the customer via this.
Well, we know that this internet car has already set your heart pumping fast.
But wondering why all this info about this internet Morris Garages Car but no technical specification or the pricing of the car itself..
Then stay tuned, for the wait will be worthwhile..
Until then enjoy some of the quick glimpse of India’s first Internet Car by Morris Garages – MG Hector!