Ariel Endorses Teaching Gender Equality at Home – Marks Women’s Day with Screening of Captain Marvel! #ShareTheLoad

“Gender Equality is more than a goal in itself. It is a precondition for meeting the challenge of reducing poverty, promoting sustainable development and building good governance.”

– Kofi Annan (Former Secretary-General of the United Nations and recipient of the 2001 Nobel Peace Prize)

Gender Equality is a blazing issue of 21st Century. With the increasing amount of women determined to be financially independent and even supporting the family financially, this subject needs to be addressed more than ever. Even in cases where women is not working but taking care of home this topic becomes pertinent. Daily household chores like washing clothes and more are at present often thought to be only the woman’s responsibility. But for a happy family, it is important that all members spend more time together. Teaching gender equality at home can prove to be a pivotal step in building well-balanced happy families. So, all members – parents, spouses and children without the bias of gender, should extend a helping hand towards finishing the daily chores.

Teaching gender equality to millennial kids at home is far more challenging than it may seem, simply because they are more informed. Here are five Ways of Teaching gender equality at home:

• Be the Role Model:

Parents should practice and display Gender Equality within the household by sharing responsibilities of daily chores.

• Making Gender Equal Selections:

While buying children related things like birthday gifts, or school supplies like lunch boxes, bags etc. choose without any gender bias. Also encourage kids to follow the same.

• Avoid Gender Stereotyping in Toys:

Let boys play with with soft toys or dolls, and don’t force your girls to play with just dolls or kitchen sets.

• 50-50 Division of Household Chores:

Another easy way of teaching gender equality at home is by telling children the importance of learning and doing household chores. Also making them practice balancing of their social life, school time and indoor time.

One of the popular retail brands that have addressed ‘Gender Equality’ in a big way is ‘Ariel’. This is the third year of its mega-successful gender equality campaign ‘ShareTheLoad’. This year under the ‘ShareTheLoad’ campaign, Ariel, endorses teaching gender equality at home. So that even sons can extend a helping hand in the household equally as the daughters are made to do. Recently, on the occasion of ‘International Women’s Day’, the brand held celebrity interaction and screening of ‘Captain Marvel’ movie. The event held in Delhi was for reinforcement of gender-equal ideology among people

Famous TV & film personalities Ravi Dubey & Sargun Mehta who are a happily married couple as well were present at the event. They shared their views on the importance of sharing the load. Answering to the media, they gave some titbits from their personal life of sharing the household responsibilities while balancing both of their successful careers. The dashing actor RaviDubey candidly credited his mother for teaching gender equality at home to him.

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The celeb interaction was followed by ‘Captain Marvel’ movie screening. As this movie is the first woman superhero led film by Marvel Studios so it was quite relevant to mark this occasion .

Read 5 ways to Ensure Overall Development of Children

Indeed for raising gender equal adults of future, teaching gender equality at home should be practiced by parents. For balancing home and work front, the gender equality mindset in both men & women can prove to be of great help. Since it is just not about sharing the financial responsibilities but also sharing the responsibilities within the household.